Marketing on Top of Data Science

Course Durations:

2 Days (16 Hours)

Course Level:

All Level

DESCRIPTION

The “Marketing on Top of Data Science” training program is a specialized course designed to bridge the gap between marketing and data science. In today’s digital age, the ability to leverage data-driven insights is crucial for the success of marketing strategies. This course empowers participants to apply advanced analytics techniques and data science methodologies to optimize marketing performance, improve customer targeting, and enhance decision-making processes. Through a combination of theoretical instruction, practical exercises, and real-world case studies, participants will learn how to harness the power of data science to drive successful marketing campaigns, boost customer acquisition and retention, and maximize ROI.

OBJECTIVE

The main objectives of this training program are to:

  • Provide a deep understanding of how data science can be applied to marketing.
  • Equip participants with skills in data collection, integration, and analysis for marketing purposes.
  • Teach techniques for Exploratory Data Analysis (EDA) tailored to marketing.
  • Introduce predictive modeling methods for customer analytics and segmentation.
  • Enable participants to optimize marketing campaigns using data-driven insights.
  • Educate on marketing attribution models and ROI analysis.

Discuss ethical and regulatory considerations in the application of data science to marketing.

TOPICS WITH RUNDOWN

Day 1: Foundations and Core Techniques
Day 2: Advanced Techniques and Ethical Considerations

PARTICIPANT

This training program is ideal for:

  • Marketing professionals looking to enhance their data analytics skills.
  • Data scientists interested in applying their expertise to marketing.
  • Business analysts, marketing managers, and strategists seeking to optimize marketing efforts through data.
  • Professionals involved in customer analytics, campaign management, and marketing strategy development.

INSTRUCTOR

Dr. Jerry Heikal

With over 20 years of experience in data science, Dr. Jerry Heikal specializes in applying predictive modeling, quantitative market research, and big data analytics to improve business performance. His expertise also includes:

  • Business Intelligence for identifying business problems.
  • Credit Scoring and Risk Management Systems.

Leading result-oriented projects that bridge data science and marketing to drive business success.

FEE/INVESTMENT

  • Training Fee: IDR 8,000,000
  • Inclusions:
    • 2 days of intensive training sessions.
    • Comprehensive course materials and practical exercises.

Early bird discounts and group rates are available. Contact us for further details.

Rp 8.000.000

Anda hanya bisa memesan maksimum 1 tiket per topik. Ulangi pemesanan untuk order lebih dari 1 tiket.

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