Business Intelligence: Collecting and Analysing Qualitative Data

DESCRIPTION

In decision-making, accurate information is essential, and data can come in both qualitative and quantitative forms. Many important insights are derived from qualitative data, which requires specialized methods for collection and analysis. This course provides participants with the necessary tools and techniques to collect and analyze qualitative data effectively, using methods such as interviews and content analysis.

OBJECTIVE

By the end of this course, participants will be able to:

• Collect qualitative data using structured and semi-structured interviews.
• Analyze qualitative data using content analysis techniques.
• Calculate inter-coder reliability to ensure consistency and accuracy in qualitative data analysis.

TOPICS

Day 1: Collecting Qualitative Data Through Interviews

Introduction to Qualitative Data Collection

• Understanding qualitative data
• The importance of qualitative data in decision-making

Collecting Data Using Interviews

• Types of interviews: structured, semi-structured, and unstructured
• Best practices in conducting interviews to gather reliable qualitative data

Workshop: Conducting Effective Interviews

• Hands-on practice in designing interview questions
• Role-playing exercises in conducting qualitative interviews

Day 2: Analyzing Qualitative Data
Introduction to Qualitative Data Analysis

• Overview of content analysis methods
• Coding and categorizing qualitative data for analysis

Computing Inter-Coder Reliability

• Understanding the importance of inter-coder reliability
• Methods to calculate and improve inter-coder agreement in qualitative research

Workshop: Coding and Analyzing Qualitative Data

• Hands-on exercises in coding qualitative data
• Group work on inter-coder reliability calculation using qualitative datasets

PARTICIPANTS

This course is ideal for:

• Market researchers
• Data intelligence staff
• Supervisors and managers involved in decision-making processes based on qualitative data

INSTRUCTOR

Ronny Kountur, DrMS., Ph.D

Dr. Ronny Kountur is an Associate Professor of Data Analytics at Central Queensland University, Jakarta Campus. He holds doctoral degrees in Management Science and Research Methodology & Evaluation. With extensive experience in qualitative and quantitative data analysis, Dr. Kountur is a renowned expert in decision science, providing a practical approach to understanding and analyzing qualitative data in business contexts.

FEE/INVESTMENT

This fee includes:

• Comprehensive course materials
• Practical tools for qualitative data analysis
• Certificate of Participation

Payment Terms: Payment is required upon registration. Discounts are available for early registration and group enrollments.