Business Intelligence: Collecting and Analysing Survey Data

DESCRIPTION

Information plays a crucial role in business decision-making. However, collecting relevant and accurate information is often a challenge. Surveys are one of the most widely used techniques for gathering data. This course provides a detailed overview of the methods involved in collecting and analyzing survey data. Participants will learn how to develop effective questionnaires and apply appropriate techniques to analyze the data for business intelligence.

OBJECTIVE

By the end of this course, participants will be able to:

• Develop proper questionnaires for survey data collection.
• Understand and apply techniques to analyze survey data effectively.
• Interpret survey data to support business decision-making.

TOPICS

Day 1: The Foundations of Data Collection and Questionnaire Development

The Importance of Data Collection

• Understanding why data collection is critical for decision-making
• Types of data and their significance in business intelligence

Method of Developing Questionnaires 

• How to create structured and unstructured questionnaires
• Best practices in survey design to ensure reliable data

Workshop: Developing Effective Questionnaires

• Practical exercises on creating questionnaires
• Group discussion and feedback on questionnaire development

Day 2: Survey Data Analysis Techniques

Survey Data Analysis Techniques

• Introduction to basic and advanced survey data analysis methods
• Tools and software commonly used for survey data analysis

Practical Applications of Survey Data Analysis

• Case studies of survey data analysis in business decision-making
• Hands-on exercises in interpreting survey data

Workshop: Survey Data Interpretation

• Group activity on analyzing and interpreting real-world survey data
• Presenting findings and discussing insights for business improvement

PARTICIPANTS

This course is ideal for:

• Market researchers
• Data intelligence staff
• Supervisors and managers involved in data-driven decision-making processes.

INSTRUCTOR

Ronny Kountur, DrMS., Ph.D

Dr. Ronny Kountur is an Associate Professor of Data Analytics at Central Queensland University, Jakarta Campus. He holds dual doctoral degrees in Management Science and Research Methodology & Evaluation. With extensive expertise in data analytics and decision science, Dr. Kountur has a solid background in survey data collection and analysis. His practical approach ensures that participants gain valuable skills for real-world applications.

FEE/INVESTMENT

This fee includes:

• Comprehensive course materials
• Access to survey analysis tools
• Certificate of completion

Payment Terms: Payment is required upon registration. Discounts are available for early registration and group enrollments.